wtop 103.5 FM "get it together" campaign
These television spots help brand WTOP as the premier all-news radio station in Washington, succinctly providing listeners the news, traffic, and weather they need to get it together and conquer the chaos of life.
penfed credit union "great rates for everyone" campaign
This campaign transformed 90-year-old Pentagon Federal, perceived as stodgy and exclusively serving military members, into a fresh and friendly brand and announced membership was available to everyone. The messaging and jingle connected—resulting in a tremendous increase in memberships and becoming the nation’s third largest credit union in the U.S.
penfed credit union "Real difference" campaign
This messaging highlights the credit union’s robust customer service in working with the unique aspects and different needs in members' lives. PenFed can make their dreams become reality.
penfed credit union "huge difference" campaign
This campaign went with a big and bold direction—simple messages at in-your-face sizes. The concept was to brazenly take over spaces like the sides of buildings, sports arenas, airport terminals, transit stations, subway cars, and city buses. The bigger, the better.
washington metro "nationals park" campaign
This multimedia campaign throws out a message that hits home: Taking Metro to Nationals games is easier, faster, and costs less than driving.
washington metro "bus = sustainability" campaign
To increase bus ridership, this messaging reminds commuters about the positive environmental impact they make when they choose to ride Metrobus instead of driving or using ride-share services. The ads direct viewers to a website providing facts and figures about mass transit sustainability.
cfp "acronyms" campaign
Using clever acronyms, this campaign shows a variety of audiences that they are in expert hands when engaging with a certified CFP financial planner. The campaign also brands their CFP members as the “gold standard”.
For social media, financial tips are provided in a wide variety of topics. Some videos are live action and others are explanatory animations. All are linked to related articles on the CFP site for engagement and positive branding.
washington metro "employee recognition" program
This internal campaign motivates employees to step up and nominate their peers for companywide recognition at an annual awards ceremony. I created the custom illustrations for this concept using words with positive attributes.
washington metro "silver line extension" direct mail
This mailer with a pullout insert reveals the new stations that are part a 23-mile Metrorail extension. The piece was distributed to all residents in the Silver Line route area.